Search engine optimisation is the process of making a website appear higher on search engines. This is beneficial as more people can find your website and consider your services by using the search engines. Being higher on the search engines is a great way to increase traffic to your website. SEO is achieved by two types of optimisation.

1. Onsite Optimisation

Onsite optimisation involves changing the website's code and the number of times a word is used in the text of each page. This involves adding meta tags to the heading of the webpage. These tags are invisible to the common webpage viewer but are considered by Google and used along with many other factors to determine how a website ranks in the search engines. Also, another factor considered is keyword density. This is the percentage of times a word is used on a page, Google use this to determine relevancy, the more your keyword is used on your webpage, the more likely it is to be ranked higher in Google and many other search engines. It is important to not overuse a word on a page as Google penalises pages that take advantage of this method in order to achieve higher rankings. That's why it is important to use the optimum level of keyword density that appears natural to Google's spiders and doesn't try to take advantage of the system.. This is an important reason why you should use a professional seo company to manage your onsite optimisation to get it right the first time. If you are more interested take a look at Wikipedia's definition of seo.

 

2. Offsite Optimisation

 

Offsite optimisation is the most time consuming and is the most important factor in improving rankings for a variety of different keywords. This involves building links to your website from other quality and relevant websites. These links can come from social bookmarking, directories, blogs, and direct links from relevant websites. All links aren't created equal. Links depend on the relevancy of that webpage to your site, when a relevant website is linking to you it holds more weight than when a website with no relevance to your site is linking to you. If a website with hundreds of other links on the same page is linking to your website, then the value of the link is split hundreds of different ways. This gives you a fraction of the value that a link with a couple of outbound links would. Another factor is the "no follow" tag which can be applied to certain links. A link with this attribute doesn't hold any value in increasing your search engine rankings. It is best to build links that don't have this tag and also have little or no outbound links. This strategy would be the most beneficial for any SEO campaign. As you can see search engine optimisation isn't very straight forward and has to abide by Google's code of ethics or else the website can be banned. This is why it is beneficial to have an seo company to take care of your campaign to get the job done professionally.

 

Take a look at our "seo pricing structure" and we can work with you to achieve search engine success for your webiste.