Pay Per Click Marketing

Pay Per Click Package

What is Pay Per Click or PPC?

Pay per click advertising is the process of paying for advertising on search engines like Google and Yahoo. Here is an example of a set of pay per click adverts for the search term "accountant".

As you can see the term accountant has many ads on the first page. These ads are above the normal results or organic results. You can be number one on Google for a phrase and still miss out on some of the traffic that you could be getting as Google and other search engines place advertising above the natural listings. They do this simply to make more money. The best solution to this problem is to do a combination of both search engine optimisation and pay per click marketing. That way you get the best results, as you now have two listings on the first page both bringing people to your website. One organic and one paid.

With pay per click marketing, you pay everytime someone clicks on one of your adverts. You get to choose where the ads are shown by deciding which keywords the ad will be shown on. For instance if you ran an accounting firm then you could place ads everytime somebody searched for "accountants london". The cost of these clicks can range anywhere from £0.05 per click to £10.00 per click. The more competitive the keyword, the more the cost per click is going to be. Targetting the word "accountant" would cost you quite a lot per click. Here at PingPress we are here to help you save money and increase the amount of revenue and enquiries that your website generates. At PingPress we know exactly how get the best results from your PPC campaign. We can lower cost per click by targetting more keywords with less competition meaning for your monthly spend we increase the number of people hitting your website.

If you want to be at the very number one position in the advertisements then you will have to pay more per click than if you wanted to be lower down in the adverts at say number 3 or 4. The reason for this is that people 'bid' on keywords that they want their advert on. If their ad was working out well then they may want to increase the amount they spend per click so that they can be higher in the adverts so that more people click on their ad. If that keyword was working out well for you and you were spending £0.05 a click and you were getting 30 people a day onto your website but you were at the bottom of the ads then by increasing the amount you spend per click, the higher you are in the advertisements you would be and the more clicks you are going to receive each day.

Return on Investment

To achieve good results from a pay per click campaign you must find the conversion rate. What is a conversion rate? This is a percentage that indicates how many sales to visitors you get. For instance, lets run with the accountant example, if you were an accountant and your conversion rate was 0.5%. This is a very pessimistic conversion rate. So for every 200 visitors to your website you received 1 new client. Each of these new clients would now pay you £750 a year to do their accounts. So lets do some more calculations. If you spent an average of £0.30 per click on your accountancy keywords, in order to get 200 visitors it would cost you £60. The revenue generated from your 1 client would now be £750 (£750x1). You now know that for every £60 you spend with pay per click, you will receive £750 worth of business. This would be an overall ROI (return on investment) of 1250%. As you can see pay per click campaigns can potentially see very promising results for all different types of businesses. The beauty of pay per click is that it is very easy to see whether it is making a difference to your business especially on ecommerce websites where you can integrate your Google Ads with your Google Analytics account which can then show your ROI %, Revenue Per Visitor Value, Conversion Rate and much more. We can sort this out for you when starting your PPC campaign.

Reducing Your Cost Per Click

If you already have a pay per click campaign setup then you will understand that reducing the amount you spend per click can sometimes be the deciding factor as to the success of your PPC campaign. That is where we come into play. With expert knowledge in the pay per click industry, we can manage your pay per click campaign and reduce your costs whilst increasing traffic to your website. We can achieve this by doing extensive research into your business field and bid for a larger volume of keywords at a lower cost per click.

 

Interested?

If you are interested in pay per click marketing and want to learn more about the topic then contact us via our contact form or call us on 07549957088 and we can talk more indepth about PPC and how it can help your business.